Home
Home Legacy Futures logo
IMI Multicultural Britain

In-Memory Giving in Multicultural Britain

Exploring multi-cultural and multi-ethnic in-memory giving.

This project is an opportunity to better understand the nuances, commonalities and differences between in-memory supporters from different faiths and cultural groups and how they engage with in-memory giving. As a result, this will enable charities to accommodate and tailor their in-memory communications and offerings to be more inclusive and encourage more people to feel that they, and people of their faith, culture or ethnic background, can donate in memory of their loved ones.

Latest Updates

  • DLI_Eye
    NEWS
      10 FEB 2025
     | ANNA TURNER
    Online Wills : Key Insights from Our Latest Research

    Read the latest public briefing from our Digital Legacy Insights programme. The study looked at online wills from a consumer perspective to shed light on the motivations and behaviours of those choosing to create wills online, as well as the role charities play in the space.

    Read more
  • Hats
    What's next for in-memory products? Key Insights from Our Latest Research

    Read the latest public briefing from our In Memory Insight programme, where we take a deep dive into in-memory products, understanding how they are evolving, and exploring what’s next.

    Read more
  • uk-general-election
    What does the general election mean for legacies?

    In a general election, many charities use the opportunity to engage with politicians and the public on their causes and issues, to make them relevant to the campaign. Of course, they need to be mindful of the guidance on election activity from the Charity Commission and the Electoral Commission. (Should you need help with that, the NCVO has useful information.) But what will it mean for legacies?

    Read more
  • Legacy marketing investment up almost 1/3rd

    New data released by Legacy Futures reveals that charity sector investment in legacy fundraising has grown considerably in recent years, likely reflecting both growing awareness of the importance of legacies in charity sustainability and hard work in securing budget for legacy marketing.

    Read more
  • Introducing Digital Legacy Insights

    The programme aims to drive discussion on the value of digital legacy fundraising and gain a deeper understanding of how charities are using digital and social media to inspire and inform legacy donors.

    Read more
  • Legacy income continues to grow – but housing market may threaten trajectory

    The latest quarterly results from our Legacy Monitor benchmarking programme show that the legacy income continue to grow at a rapid rate. However, a slowdown in the housing market may dampen ongoing income growth.

    Read more

Services


The work the Legacy Foresight team do for the sector is second to none. We regularly quote their statistics to senior staff and board members as evidence for investing in and supporting legacy fundraising. Legacy Manager, Oxfam GB

Our team

View all
  • Anna Turner

    Anna Turner

    Head of Research and Insight

    Anna Turner

    Head of Research and Insight

    Anna leads research and insight activities and brings over 20 years’ experience in advertising and communications, having worked on leading brands, charities and government organisations for Ogilvy & Mather, one of the biggest global agency networks.

  • Doug Clow

    Doug Clow

    Head of Analysis

    Doug Clow

    Head of Analysis

    Doug joined the team in 2022 and brings more than 25 years of experience analysing data to provide insight that drives action.

  • Caroline Waters

    Caroline Waters

    Head of Programmes

    Caroline Waters

    Head of Programmes

    Caroline supports our clients on the various consortium research programmes and across our benchmarking and forecasting services.

  • Kath Horsley

    Kath Horsley

    Senior Consultant - Analysis

    Kath Horsley

    Senior Consultant - Analysis

    Kath specialises in combining analytical rigour with excellent communication skills to drive improved performance. She leads the Legacy Monitor, our flagship benchmarking programme and is a regular speaker at sector events and conferences.

  • Jon Franklin

    Jon Franklin

    Economist

    Jon Franklin

    Economist

    Jon has more than a decade’s experience developing forecasts, analysing data and providing economic insight in both the government and not for profit sectors.

  • Claire Truswell

    Claire Truswell

    Client Services

    Claire Truswell

    Client Services

    Since 2018 Claire has been working with the Legacy Futures Group of companies to make sure we deliver the very best value and quality to our clients.

  • Emma Shindler

    Emma Shindler

    Analyst

    Emma Shindler

    Analyst

    Emma has 20 years’ experience in delivering analytics and insights and enjoys bringing data to life using the latest business intelligence tools, most recently developing the Legacy Monitor dashboards.

  • Chris Farmelo

    Chris Farmelo

    Technical Director

    Chris Farmelo

    Technical Director

    Chris specialises in quantitative modelling, forecasting and scenario planning at Legacy Foresight. An economist by training, his expertise extends to pricing, revenue modelling and market sizing

  • Sam Tuvey

    Sam Tuvey

    Analyst

    Sam Tuvey

    Analyst

    Sam is an analyst and is experienced in working with both quantitative and qualitative data across different sectors and helps charities to better understand their data from legacies.

  • Jo Masini

    Jo Masini

    Analyst

    Jo Masini

    Analyst

    Jo brings almost 20 years experience as an analyst and researcher across charity and consultancy roles.

  • Dan Walton

    Dan Walton

    Analyst

    Dan Walton

    Analyst

    Dan joined Legacy Futures as an analyst in 2024, with 8 years of experience working in data science and analysis in the not-for-profit sector.

  • Charity Clients


    Sign up to our newsletter for all the latest news, information and inspiration about legacy giving.

    * required

    Privacy information

    This site uses cookies and other web storage technologies. You can set your privacy choices below. Changes will take effect immediately.

    For more information on our use of web storage, please refer to our Privacy Policy

    Strictly necessary storage

    ON
    OFF

    Necessary storage enables core site functionality. This site cannot function without it, so it can only be disabled by changing settings in your browser.

    Analytics cookie

    ON
    OFF

    When you visit our website we use Google Analytics to collect information on your journey through the website. This information is anonymous and we do not use it to identify you. Google provides a Google Analytics opt-out add on for all popular browsers

    Your privacy choices for this site

    This site uses cookies and other web storage technologies to enhance your experience beyond necessary core functionality.